Comparing neural networks and customer purchasing decision to rational and emotional sports product advertisements by famous athletes
Document Type : Human Research
Researchers
1 Faculty of sport and health sciences,University of Tehran,Tehran,Iran
2 Faculty of sport and health sciences,University of tehran,Tehran,Iran
Ministerial Ethics Committee
Ministry of Science, Research and Technology
Approval ID
- Neuromarketing
- Attitude towards advertising
- Brain mapping
- Multisensory marketing
- Brain imaging techniques
Main Subjects
- XML
- PDF 692.27 K
- Supplementary File
- نیروانا حسینی راسخ .pdf
- Receive Date: 27 April 2025
- Revise Date: 05 May 2025
- Accept Date: 06 May 2025