Comparing the attitudes of Nike and Adidas sports product consumers towards the Masstige Marketing strategy: based on sports experience, gender, income, education, and occupation

Document Type : Human Research

Researchers

• Ahmad Mahmoudi ¹
• Bahador Azizi ²
• Zahra Hematyar ³

¹ Assistant Professor, Department of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.

² Department of Motor Behavior and Sport Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

³ Department of Sport Management, Faculty of Sports Sciences and Helath, University of Tehran, Tehran, Iran

Ministerial Ethics Committee

Approval ID

• Masstige Marketing
• Sports Brands
• Sports Consumers

Main Subjects

• Sport Management