The Effect of Emotional and Informational Advertisements of Nike on Fans' Brain Responses and Purchase Intent: An EEG Study.

Document Type : Human Research

Researchers

• Masoud Esmaeilnejad ¹
• Hassan Gharayagh Zandi ¹
• Mohammadshafie Parsa ²

¹ Department of Sport Cognitive and Behavioral Sciences, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran.

² Sport Marketing and Communication Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran

Ministerial Ethics Committee

Approval ID

• "Advertisements"
• "Purchase Intent"
• "Nike"
• "EEG"
• "Fans"

Main Subjects

• Behavioral and Cognitive Scinences